LURE, Museum of Baits and Bites, is a theoretical museum I created to test my design abilities in Identity Systems II. LURE was built for a beginner fisherman or for people who want to learn more about fish. It is a museum meant to be casual, relaxing, and reminiscent of summer. To embody these goals and push my skills, I designed a flexible identity that had an adaptable color palette, special vowel replacements, and a layering ability to allow flow and change within the typography. The flexibility is shown further in the video, which was the first final product I had from Adobe After Effects.
